Welcome to LMND
Where colour, ease, and everyday essentials come together.
At LMND, we believe in creating timeless pieces designed to be lived in, effortless styles that blend relaxed Australian energy with a refined global appeal.
Our wholesale community is an extension of who we are: retailers who share our love for quality, simplicity, and thoughtful design.
Here you’ll find access to new collections, lookbooks, and assets to bring the world of LMND to your customers.
Our Founder
Founded by Australian-Colombian designer Ana María Escobar, LMND (pronounced Lemonade) was born from a simple idea, to create everyday pieces that make you feel good the moment you put them on.
With over two decades in fashion and design, Ana brings her global perspective and love of colour to every collection. Her signature approach blends timeless design, natural fabrics, and effortless wearability, always grounded in optimism and ease.
LMND celebrates Basics with Soul, from perfectly cut shirts and sun-washed sets to vibrant stripes designed for real life.
Inspired by Bondi and informed by Ana’s diverse heritage, every piece reflects a world where simplicity meets joy and colour tells the story.
“Clothing should bring you happiness. It should make life easy, beautiful, and full of colour.” - Ana María Escobar
LMND was born out of a genuine desire to help women get dressed in the morning, combining this with over 20 years of experience within the Australian fashion industry - Escobar knows that a good shirt has a place in every woman's wardrobe.
Based in Sydney's Bondi Beach, LMND imbues our days with fresh, bright optimistic wardrobe must-haves, at a democratic price and fit.
LEMONADE
LEMONADE
LEMONADE